Saving the planet
looks good on you.

Turns out saving the planet is kind of addictive.

Join the Waitlist
Saving the planet looks good on youPeer-reviewed scienceReal impact, visibleTurns out it's addictiveMinnesota-born. Planet-scale.Your crew. Your streak. Your planet.Saving the planet looks good on youPeer-reviewed scienceReal impact, visibleTurns out it's addictiveMinnesota-born. Planet-scale.Your crew. Your streak. Your planet.

The problem was never
that people don't care.
It was that caring
had nowhere to go.

86% of people across 15 countries say they care about the environment — but don't believe their actions make a difference. Xochi fixes that.

How it works
01

Science, simplified

One peer-reviewed action per day. No jargon, no guilt. Just something real you can actually do.

02

Impact, made real

Not abstract numbers. Trees preserved, acres protected, species saved — because of what your crew did this week.

03

Make it social

Streaks, leaderboards, crew feeds. Doing good becomes something your friends want to be part of.

The gap we're closing
86%

of people care but don't believe their actions matter.

<10

average readers of the typical environmental research paper.

$2T

sustainable consumer market with no platform built for the mainstream.

The opportunity

A $2 trillion market.
Zero products built for it.

Seeking $500K seed to ship a live app, prove the campus trend, and close a first brand partnership.

$500K
seed round
4%
Strava free-to-paid benchmark
$1M+
per brand partner annually
125M
Strava users prove the model
The builders
Co-founder & CEO

Molly Mao

29 media publications across top-tier outlets including Numéro. Research background in carbon policy and urban planning. Deep expertise in behavior change with a track record of building audiences across fashion, music, and technology. University of Minnesota alum.

Co-founder

Rodrica Cogle

Dual alum of the University of Minnesota and the University of Gothenburg. Master's in healthcare. Direct venture capital experience. Leads operations, research translation, and investor relations — and brings Xochi to Europe from day one.

The planet
is where
it goes.

Minnesota campuses first. The planet next. Join the waitlist.

No spam. One launch email only.

You're in. Something good is coming. ✦